The Story

Bay Area Wedding Fairs brings together couples and wedding vendors for some of the largest bridal events in the region. When I joined the team, their priority was strengthening their digital presence and increasing attendee turnout. My role blended marketing coordination, social media management, and event-day support — ensuring each fair ran smoothly while reaching the right audiences online.

What I Made

I managed and maintained the brand’s social media channels, responding to messages, engaging with potential attendees, and keeping event information up to date. I built and scheduled paid Facebook ads designed to drive registration for upcoming fairs. During events, I captured light photo and video content to support post-event storytelling, and I used Zoho CRM to organize leads, track conversations, and support vendor follow-ups.

Across the board, I handled a variety of coordination tasks — assisting vendors, helping the team set up, and making sure attendees had a smooth experience.

How I Approached It

My goal was to keep the brand responsive, organized, and visible. I focused on three main pillars:

• Digital presence: maintaining active social channels and ensuring incoming questions were answered quickly.

• Lead generation: using Zoho CRM to keep interactions organized and help convert interest into registrations.

• Event support: being on the ground to assist with logistics while gathering light content for future marketing needs.

This combination helped connect the online audience with the real-world energy of the events.

Results / Impact

• Increased attendee registration through targeted Facebook ad campaigns

• Improved responsiveness to leads through consistent Zoho CRM use

• Helped create a smoother marketing workflow that could be replicated across multiple fairs

Skills Demonstrated

• Social media management & audience engagement

• Paid social advertising (Facebook Ads)

• CRM management for lead tracking (Zoho CRM)

• Event marketing & coordination