Find Your Flow

The Story

Flow needed a centerpiece for their website—something that captured who they are within seconds, set the tone for their brand, and helped new visitors instantly understand what the company stands for.

After meeting with their team and learning their values, I realized they weren’t just selling a service; they were selling a feeling. A way of moving through the world with more clarity, intention, and ease. That understanding inspired a simple but powerful idea:

Flow: Find Yours.

The slogan became the creative anchor for the video and future brand storytelling.

What I Made

I created a hero video that serves two purposes at once: communicate Flow’s identity and pull visitors deeper into their digital experience.

Key deliverables included:

• A cinematic, story-driven website video

• The original slogan “Flow: Find Yours” designed to be used across digital touchpoints

• Clean, modern motion graphics that reinforce the brand’s visual identity

• Web-ready versions of the video with fast loading, high clarity, and smooth playback

How I Approached It

I began by asking them questions to understand the emotional tone they wanted to convey. That informed both the slogan and the visual approach.

While shooting, I focused on natural expression and a feeling of peace. In post-production, I built a pacing structure based on fluidity and momentum — creating transitions and sequences that embody the idea of “finding your flow.”

Throughout the process, I collaborated closely with the team to make sure the final piece felt both aspirational and grounded.

Results / Impact

• The new hero video helped reduce bounce rate on the website by approximately 35% within the first month

• The slogan “Flow: Find Yours” became the foundation for their ongoing brand messaging

• Flow used the video across their website, newsletters, and marketing to create a visual identity

• The project elevated their online presence

Skills Demonstrated

• Brand storytelling & slogan development

• End-to-end video production: directing, shooting, editing